SMART CAT HELPS CATS AND OWNERS GET ALONG -The Company Strengthens the Pet-Guardian Bond by Creating Innovative Products That Play To A Cat's Instinctual Behavior-

Cedarburg, WI April 17, 2004--SmartCat, LLC, a division of GHL Industries, announced today it is setting itself apart from other cat product companies by working to help people better understand their feline companions and their special needs. The company is focused on finding practical solutions to everyday cat behavioral problems. Invented by cat behavior consultants, their products are specifically designed to satisfy the instinctual behaviors that exist in every cat, and they come with an added bonus, educational information on solving feline behavioral problems.

SmartCat's "Peek-a-Prize" Toy Box is stimulating for curious cats everywhere. The box addresses a cat's natural desire to hunt. The sturdy wood box allows cats to "capture" their toys by fishing them out of strategically placed access holes. When interactive play with the cat owner is not possible, smart cats can easily approach and use the toy box for solo play to keep themselves mentally and physically fit. For food-motivated cats, kitty treats can be dropped into the toy box for cats to retrieve and eat.

The SmartCat Ultimate Scratching Post is uniquely designed to cater to a cat's scratching natural behavior. Studies show that cats prefer to scratch natural plant fibers rather than synthetic fabrics like carpet. The Ultimate Scratching Post features a fibrous and durable woven sisal material that naturally inspires scratching. This woven sisal is perfect for conditioning nails, unlike carpet, which snags nails and encourages cats to scratch other carpeted surfaces. The large and sturdy wood base on the Ultimate Scratching Post eliminates wobbling and tipping which could discourage the cat from future attempts to use the post. Additionally, the 32" post height allows the cat to scratch in the preferred vertical scratching position, to mark it territory and to enjoy a full-body stretch. Finally, this combination of wood and sisal rope looks attractive in any room and the box includes tips to avoid or solve scratching problems.                             

Studies show the single most common reason a cat refuses to use the litterbox is because it's dirty. The objective of the Corner Litterbox was to create a box that could be put in the corner of any room. Feline behaviorists recommend one litterbox per cat plus one, but people frequently say they do not have room. This roomy triangular-shaped box fits conveniently in any corner of the home. If a litterbox is dirty, too far away or occupied by another cat then the Corner Litterbox gives the cat an alternative. This box has high 8" sides to prevent litter kick-out, but has a low entry area for easy access for young and senior. The box is made of thick, durable plastic, has a grab rail for easy lifting and has feet on the bottom to promote air circulation under the box.

SmartCat's patented "Here's the Scoop and Where it Belongs," litter scoop and holder brings a new level of convenience, quality and design to a long-neglected area of cat care: the litterbox scoop. Frequently, litter scoops are left on the floor. Not only is this unsanitary, but the scoop is frequently in the way of the cat, the owner, the kids and other pets. The SmartCat holder can be wall-mounted, free-standing or hooked on the litterbox, so the litter scoop is always conveniently right where you need it, but away from the kids and pets. The scoop is made of thick durable plastic, has a solid two-piece handle that is molded to fit your hand and has slots designed to catch all of the litter clumps effectively and efficiently. The packaging includes tips for litterbox success.

SmartCat Adjustable Harness and Leash allows cats and guardians a safe way to bond while enjoying the outdoors. Indoor cats become stressed and bored if they do not get enough mental stimulation, exercise and fresh air. The lightweight yet sturdy and adjustable harness is a safe and easy way to add more fun to your cat's life. The harness snaps together quickly and the 6-foot lead of the leash allows freedom of movement.

About SmartCat
SmartCat, LLC is a pet product manufacturer and a subsidiary of GHL Industries. SmartCat's mission is to provide cat owners with products that:
·    Encourage mental and physical stimulation of cats.
·    Provide the highest quality design and construction.
·    Provide products that meet the cat's instinctual needs and encourage proper cat behavior.

SmartCat products focus on feline behavioral solutions. Founder Betsy Lipscomb has based her company philosophy on her 15-years of experience as a cat behavior specialist with Cats International, a non-profit agency that helps cat owners better understand their pet's nature and behavior through education. The premise behind SmartCat is to design products that allow cats to exercise their necessary and normal instinctual behavior in ways that are acceptable to their guardians SmartCat's products offer easy solutions to cat behavioral issues that have never been available on the market to cat guardians until now. The company is in the process of creating even more stimulating behavior related products and toys that help solve everyday cat behavioral issues.

More information and other products can be found at www.esmartcat.com or by calling SmartCat at 608-260-8260. Products may be purchased on the website or by calling 1-866-31SMART (76278).

For media inquiries or more information, please contact Gelie Akhenblit at 480-452-3028 or Gelie@orcacommunications.com.



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